Last week over 300 UK museums joined forces on Twitter to celebrate Museums Week. It was a roaring success with innumerable museum experiences, challenges, memories, selfies and questions flooding Twitter. I found one particular question I was asked both stimulating and challenging in equal measure:
As a curator I am constantly inspired by the objects and people I work with, and this in turn stimulates countless exhibition ideas. To pick any single exhibition idea would be like testifying to having a single object of interest, impossible! However, over the past several months I have found myself increasingly intrigued by an ethnographic aesthetic embedded in popular music videos. This aesthetic is one based on a popular understanding of ethnic, namely tribal and non-western. My answer therefore was an exhibition on this very phenomenon, and included a link to this sublime video:
Acapella was directed by British team photographer John Waddell and musical director Chris Cottam. Kelis assumes the role of a variegated matriarch lambent in bead, feather, and face-paint as she straddles rainforest and desert with mesmerising ferocity. This is one of a pantheon of contemporary music videos to indulge ethnographically:
Of course this is nothing new, popular culture has for generations consumed and reconstructed the ethnographic in film, fashion and music. There does, however, seem to be a yearning, maybe a as consequence of increasing globalisation, for an escape to a 21st century imagined ethnographic simplicity. Around the world people are increasingly trying to reconnect culturally, whether it’s Mexicans and their Aztec ancestors or Britons and Druids. In this pursuit both music videos and museums play an extraordinarily influential role, both tangibly and intangibly.